UNIQLO 統一阪急百貨台北店昨日開幕,根據任職於MOTO的好友第一手現場直擊(直接被撞擊),實體店大排長龍。
但在實體店大排長龍之前,虛擬長龍就排了634,354人,成功達成虛實整合的效果。稍早米卡的行銷放肆介紹了UNIQLO在英國的網路行銷手法,兼具創新性與可執行性,充分利用了網路動員的特質與誘因機制,可以和這次的行銷活動比對參考。




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