比起在用餐時段前大量購買電視、廣播廣告,然後被動地等著消費者在用餐時間想起麥當勞,Foursquare day 只花了麥當勞 1,000 美金,就讓消費者主動走進麥當勞,幫門市提高了33%的來客數。雖然這只是該活動 Foursquare check-in 的數量,卻是評估行動行銷的好指標、更是業績所在。除了麥當勞,英國的達美樂用了包含 Foursquare 的社群工具組合,卻是紮實地為公司提高29%的利潤。
台灣的行銷朋友們,你們準備好了嗎?
(來源:Mashable )




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